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ON THE NUMBER
JIM GORANT
April 19, 2010
Here's to Hazards
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April 19, 2010

On The Number

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Here's to Hazards

More than 275 million golf balls are sold every year in the U.S., but they don't leave the store in a steady flow. Sales build slowly toward late spring and early summer—the height of the corporate outing, family vacation season. It's the time of year when casual duffers are most likely to tee it up, and avid players are running out of the supply they bought earlier in the year. Then there are all the balls lost during the U.S. Open.

[The following text appears within a chart. Please see hardcopy or PDF for actual chart.]

GOLF BALL SALES (per thousand dozen)

0 500 1,000 1,500 2,000 2,500

2009

MARCH

APRIL

MAY

JUNE

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