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Pining for Those Pins
Craig Neff
January 27, 1988
As many will attest, collecting the tiny, colorful Olympic souvenirs can be addictive—and profitable
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January 27, 1988

Pining For Those Pins

As many will attest, collecting the tiny, colorful Olympic souvenirs can be addictive—and profitable

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10) Thou shalt treat pins with reasonable care, displaying them on caps, vests, parkas, flags, Christmas stockings, towels, ceiling tiles and bulletin boards, or in official pin frames. Thou shalt not toss them into shoe boxes or drawers.

There isn't much logic involved in becoming a pinhead. You devote yourself to collecting the logos of corporations you don't work for, teams you don't belong to and nations you've never visited. From a marketing perspective, however, pins may be the greatest creation the world has ever seen. "People pay to wear your ad," says Nelson. "What's better than that?"

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